Decision Intelligence. Engineered for Impact.

Optimization & Machine Learning Solutions for Planning, Scheduling, and Business Impact.

Trusted by Industry Leaders

About Me

As a Principal Data Scientist, I lead the design and deployment of machine learning and optimization solutions for complex scheduling, planning, and resource allocation challenges. Bridging strategic vision with technical execution, I drive high-impact initiatives that embed advanced analytics into product and operational decision-making at scale. My work focuses on creating robust, data-driven systems that deliver measurable value in fast-paced, dynamic environments.

Software Engineering

Building robust and scalable applications with modern technologies

Optimization

Leveraging data-driven insights to enhance performance and drive growth

Machine Learning

Implementing AI solutions to automate processes and improve decision-making

Designer

Featured Projects

Discover how our decision intelligence transforms real-world challenges into data-driven solutions

Airline Operations Optimization

Airline Operations Optimization

Enhancement of airline operations through the use of advanced mathematical optimization and machine learning at various airlines.

Optimization Machine Learning Cloud Computing
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Unified Data Intelligence

Unified Data Intelligence

Establishing a unified data infrastructure to consolidate fragmented consumer, sales, and operational data.

Data Engineering Data Architecture Cloud Computing
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Marketing Optimization with Machine Learning

Marketing Optimization with Machine Learning

Enhancing marketing effectiveness and budget allocation through mathematical optimization and machine learning.

Optimization Machine Learning Cloud Computing
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Our Process

From first conversation to final launch, here's how we ensure your project succeeds

1

Discovery & Scoping

Engage with stakeholders to define the decision challenge, key objectives, KPIs, and constraints. Clarify success criteria and align on scope and feasibility

2

Data Audit & Modeling Framework

Assess data readiness and design a hybrid modeling framework — combining machine learning, mathematical optimization, and business rules to support decisions under uncertainty

3

Model Development & Prototyping

Develop predictive models and formulate optimization algorithms tailored to the problem structure. Prototype solutions in a controlled environment for rapid iteration

4

Validation & Decision Simulation

Validate model performance, run scenario analyses, and simulate decisions to test trade-offs, sensitivity, and business impact before deployment

5

Deployment & Enablement

Integrate models into production systems or planning workflows. Provide technical documentation, stakeholder training, and post-deployment support for sustained impact

Our Services

Let's tailor a data science partnership to fit your goals

Project-Based Consulting

Best for tackling specific ML or optimization challenges with clear deliverables.

  • Problem Framing & Scoping
  • Mathematical Optimization Modeling (MILP, LP, Non-linear)
  • ML Models for Forecasting & Decision Support
  • Integrated Decision Systems (APIs, dashboards, notebooks)
  • Strategic Scenario Simulation & Trade-off Analysis
  • Proof-of-Concept Delivery for Feasibility Validation
  • Model Validation, Stress Testing & Documentation
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Embedded Collaboration

Best for long-term engagement on complex, evolving decision systems.

  • Long-Horizon Optimization Strategy & Design
  • ML/Optimization System Architecture & Ownership
  • Iterative Modeling with Real-Time Business Alignment
  • Exploratory Trade-Off Modeling & What-If Scenarios
  • Tactical & Strategic Planning Support
  • Ongoing Refinement of ML and Optimization Models
  • Model Governance & Explainability
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Latest Insights

Insights and strategies at the intersection of machine learning, optimization, and decision-making—spanning foundational concepts to applied solutions.

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Contact Information

Location
Leiden, The Netherlands

Frequently Asked Questions

Find answers to common questions about our services and process

At OptiML, I help organizations make smarter decisions by combining advanced analytics, machine learning, and optimization. I design and implement models that don't just analyze data — they recommend the best actions based on your goals, trade-offs, and constraints. My work sits at the intersection of data science, ML, business strategy, and mathematical decision-making.
Traditional data science often focuses on describing or predicting outcomes — what happened or what might happen next. My focus is on deciding what to do. That means building integrated ML and optimization models that simulate scenarios, evaluate options, and surface the most effective path forward, even in complex or constrained environments.
I help companies tackle high-stakes, multi-variable decisions where predictive insights and optimization must work hand-in-hand. Typical challenges include:

• Budget allocation and campaign planning using ML-driven forecasts
• Pricing and promotion optimization with demand prediction
• Inventory and supply planning under uncertain demand
• Workforce and territory design informed by predictive models
• Portfolio or resource trade-off modeling combining ML and optimization

These problems require balancing rules, goals, and uncertainty to reach the best actionable outcomes.
I work with decision-makers at:

• Retailers & e-commerce platforms leveraging customer and sales ML models
• Consumer brands (CPG) applying predictive analytics for demand and marketing
• Marketing & media agencies combining ML insights with budget optimization
• Logistics and supply chain operators integrating forecasting and routing
• SaaS & tech companies using ML-powered decision workflows

If you're making complex, data-driven decisions at scale, I can help you structure and solve them.
Both. I run end-to-end projects solo or integrate with existing data and ML teams to bring deep expertise in optimization and decision modeling. Whether you need a short-term specialist or a long-term collaborator, I adapt to your setup and complement your ML initiatives.
I'm pragmatic and flexible — my go-to tools include:

Optimization: Gurobi, Pyomo, OR-Tools, PuLP
Machine Learning & Data: Python (scikit-learn, TensorFlow, pandas, NumPy), SQL
Deployment: Jupyter, Streamlit, FastAPI
Cloud & Infra: Docker, AWS, Azure

I build solutions that fit your tech stack and can seamlessly integrate ML models with optimization workflows.
Absolutely. I complement internal analytics, ML, or engineering teams by bringing specialized decision modeling and optimization skills — especially useful for strategic planning, trade-off modeling, and integrating ML predictions into prescriptive systems.
Optimization is my core strength, but I also bring experience in:

• Machine learning model development and integration
• Decision architecture & scenario modeling
• Data pipeline design for end-to-end ML and optimization workflows
• Model explainability and stakeholder alignment
• Integrating AI with rule-based decision frameworks

I work at the intersection of ML, operations research, and business logic to drive actionable insights.
Most projects start with incomplete, messy, or imperfect data. I help evaluate what's usable, build model-ready datasets, and develop robust ML and optimization solutions that evolve with your data maturity and quality.